Ad agencies come in all sizes. They include everything from one or two-person shops (which rely mostly on freelance talent to perform most functions), small to medium sized agencies, large independents, and multi-national, multi-agency conglomerates such as Omnicom Group, WPP Group,Publicis, Interpublic Group of Companies and Havas.
An agency's size should not necessarily be considered a barometer of their billing or ability to handle large accounts. Indeed, these days, smaller boutique agencies are just as likely to count very large corporations amongst their accounts.
Full-service, or Media-neutral advertising agencies have the talent and ability to produce creative and advise clients for a full range of media, for virtually any type of account, or company. Some agencies specialize in particular fields such as medical, charitable, FMCG, white goods, retail, etc. Other agencies specialize in particular media, such as print ads or television commercials.
The Delta region is bisected by an unusual geological formation known as Crowley's Ridge. A narrow band of rolling hills, Crowley's Ridge rises from 250 to 500 feet (150 m) above the surrounding alluvial plain and underlies many of the major towns of eastern Arkansas.
Northwest Arkansas is part of the Ozark Plateau including the Boston Mountains, to the south are the Ouachita Mountains and these regions are divided by the Arkansas River; the southern and eastern parts of Arkansas are called the Lowlands. All of these mountains ranges are part of the U.S. Interior Highlands region, the only major mountainous region between the Rocky Mountains and the Appalachian Mountains. The highest point in the state is Mount Magazine in the Ozark Mountains; it rises to 2,753 feet (839 m) above sea level.
Arkansas is home to many caves, such as Blanchard Springs Caverns. It is also the first U.S. state in which diamonds were found (near Murfreesboro). Arkansas has the only operating diamond mine in the United States.
Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multi-national agencies are members of the AAAA, more than 60 percent of our membership bills less than $10 million per year.